Do you want to learn how to increase your traffic and achieve higher rankings for the keywords that can generate more sales and revenue for your website? Then you should learn everything there is to know about SEO and become an SEO Expert.
Having SEO expertise is not a sole privilege of SEO professionals. It’s skill that can be mastered by anyone wishing to learn how to do SEO on their own.
I’ve been practicing SEO for the last 15 years and in this post, you will learn what steps you need to follow to become an SEO expert.
Why everyone should be an expert in Search Engine Optimization (SEO)
Before getting into the steps, it’s important to understand the difference between an SEO expert and an SEO professional.
An SEO expert is someone that knows how SEO works and how to apply SEO to increase the rankings of a website in Search Engines.
An SEO professional is an SEO Expert that practices SEO as a profession either by doing SEO consulting, offering SEO services or taking clients on a project-by-project basis.
I’m mentioning this difference to point out that you don’t have to practice SEO as a profession to become an SEO expert. There are many advantages as to why you should improve your SEO skills even if you don’t plan to offer services to clients.
Now that you are convinced that improving your SEO skills is not only for SEO professionals, let’s see what’s the fastest way to become an SEO Expert yourself.
Step 1: Understand how search engines work
Before even starting to think about SEO, the first step you need to take is to familiarize yourself with how search engines work.
For many people this may be something that they already know (or think they know), but it’s always good to start with the basic concepts and then work your way up to the most complicated theories.
Step 2: Get to know The Basic Search Engine Marketing Concepts
Before getting your hands dirty, you should have a general idea about all the different disciplines that make up search engine marketing and digital marketing and not just SEO.
You should have clear in your mind what to expect from SEO and what other tools you can use in conjunction with SEO to make your Internet presence stronger.
Step 3: Understand the true meaning of SEO
SEO is not just about keywords and links, it’s much more than that. The true mission of SEO is to provide users with a great experience and give them exactly what they want.
Your goal is not just about getting more search engine traffic but it’s about turning that traffic into recurring visitors and customers.
Step 4: Choose the right SEO Training
Once you start learning SEO, you will realize one thing: There is too much information about SEO on the Internet and so many things to learn and this at the end creates a mess.
If you decide to do this on your own without any help, you will end up with an endless list of articles to read and things to try out.
It took me years to learn SEO this way because back in 2000 when I started, there were no SEO training courses or guides you could read and have all the information in one place.
Nowadays things are different. People wanting to learn SEO fast can do so by following a reputable course without having to spend endless hours searching the Internet and reading article after article
Step 5: Stay informed about SEO changes
SEO is not a static discipline. SEO rules and algorithms change all the time. Google alone is making more than 250 changes to their ranking algorithms per year. Good SEO experts need to know about these changes and adjust their SEO campaigns accordingly.
The best way to stay informed is to follow a couple of SEO news websites that are proven to provide information about on-going SEO changes when they happen and not after it’s too late to do something about it.