Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.
1. Google PageSpeed Insights
Check the speed and usability of your site on multiple devices
Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.
2. Moz Local Listing Score
See how your local business looks online
Moz crunches data from more than 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.
Hundreds of keyword ideas based on a single keyword
Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities and common questions asked.
4. Google Analytics
Complete web stats and search insights
In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.
You can get this data either under Acquisition > Search Console > Queries or Acquisition > Campaigns > Organic Keywords.
5. Google Search Console + Bing Webmaster Tools
Constant website analysis, alerts, and error reports
These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
Pro tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website, you can add the webmaster code automatically through a plugin like Jetpack or Yoast.